A classically trained artist with a BFA from Pratt Institute, Sarah’s journey to cake design began in 2014 at Sylvia Weinstock Cakes, where she worked as lead artist and creative director. After Sylvia’s retirement in 2017, Sarah worked closely with Kate Sullivan of Cakepower on a variety of projects that exposed her to new edible mediums and a truly boundary-pushing way of working. She approaches cake design from the standpoint of an artist, and pulls from her background to inform the way she composes and creates edible work: chocolate becomes clay, buttercream becomes paint, and cake is the underlying structure. While her first passion is art, what's inside is just as important as what's on the outside—her cakes are baked entirely from scratch by a small team of professionals, and the taste speaks for itself.
Sarah's work has been seen on Style Me Pretty, The Knot, NBC's Today Show, the Food Network, and the Cooking Channel. She works with New York City’s top wedding planners/designers, and her cakes have gone to venues like the Museum of Natural History, the Metropolitan Club, Prospect Park & Central Park Boathouses, 501 Union, Gracie Mansion, and the Bay Room, among many others. For more information or to set up a consultation, email sscakesnyc@gmail.com.
Until October 2021, Simon was Sarah's partner in daydreaming and designing. As co-owner of the business, he was there to remind everyone to take a break and have a snack, step outside for some fresh air, and never be ashamed to take a nap when you need one. He is dearly missed every day by his parents Sarah & Anthony (who is the actual second hand in the business).